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Jersey Consumer Council

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Are We Getting a Fair Deal on the High Street?

June 8, 2016 Consumer Skills, Money Matters No Comments

Will you be taking our ‘Jersey Price Perception Survey 2016?

In a bid to get a fair deal for Island consumers, we are taking up a challenge to look into the transparency of our high street retailers’ pricing mechanisms.

Always keen for a challenge, we picked up the gauntlet, thrown down by a JEP reader,  to unravel the pricing policies of some of the Island’s high street retailers, to ensure that consumers are getting the fairest deal.

The Consumer Council were challenged to look into our high street prices including UK retailers and franchises trading locally, who are sometimes perceived to be charging customers the same prices for goods in Jersey as they do in the UK – suggesting that they are not always removing VAT.

In the first instance, we have decided to ask local consumers to tell us what they think and, to this end, we have set up a survey on our Facebook page  to help us to assess the real perceptions around local high street pricing policies.
We obviously want to hear from as many people as possible and we are urging consumers to click onto our  Facebook page or via this link Price Perceptions Survey and spend five minutes completing our simple questionnaire.

This important feedback will enable us to go to our local retailers, armed with meaningful findings about the public perception of their pricing structures.

We want to give retailers the opportunity to address these perceptions and perhaps look at the transparency of their pricing mechanisms or tackle any misconceptions that exist among consumers.  We feel that it’s important that we understand how sellers compile the prices that they charge – for example, how much of what we pay is down to the retailers’ overheads.

We all live and operate within a small Island community and the reality is that neither retailers nor consumers could survive without one another here in Jersey.
We hope that this initiative will help to improve understanding of the challenges faced by all parties and ensure that Island consumers are getting the fairest deal possible


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