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Consumer Action is a Powerful Force

November 30, 2017 Consumer Skills No Comments

Consumer Action is a Powerful Force

It’s time to recognise that the Jersey consumer is a powerful force that is coming to the fore, have you joined this wave of change?

Interestingly the vast majority of online consumers are more than happy to vote with a click of their finger if dissatisfied. It would seem that Jersey consumers are now prepared to vote with their feet when in retail shops and gaining a similar experience on price or service.

By flexing your demands and voting with your feet (not just your finger), you too can impact the future strategies of a local business. Remember that if you’re not completely satisfied, you can always find other retail outlets for procure your products or services.

Where to start

We have created a simple toolkit to support you in your purchasing routine:

1 Research:
Many of you will have a vague idea of the likely costs of an item/service, if not, check online so you’re prepared. You make have questions you’d like to ask about a specific product.

2 Price check:
a.If time allows, visit several retail shops to experience the customer service quality and pricing strategy, and/or

b. If you’ve purchased the item or service before – check how it differs now.

3 Customer Service

were you acknowledged by staff and was help offered?

4 Communicate:

Those working in customer service are typically only too willing to help. If you believe that an item/service is positioned above market value ask why. There will be an explanation to balance your opinion. At certain times of the year there maybe sales / promotional offers / added-value offerings, ask when this might be.

5 Inform:

Keep the Jersey Consumer Council informed. We’re marking now until 31st January, ‘The Consumer – Your Vote’ campaign. Share your experiences with us, your successes in discussing prices, service, changing minds, policies and practices.

We look forward to learning more about your experiences and sharing more successes on:www.jerseyconsumercouncil.org.je – see what we’re up to and join in.


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